Scale Architects
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Almost every business I've worked with struggled to know what questions to ask on their lead forms. If you too aren't sure, this article will give you a clear framework to know precisely what questions to ask on the lead form(s) on your website, so you can get as many high quality leads as possible!
He said to me, “I wish I spent more time out of my comfort zone.” He went on to describe how the most uncomfortable times in his life were the ones that not only refined him into the man he is today but also created the vast majority of the success he’s had at work and with his family and friends.
One of the biggest mistake brands make is to think that it is their story that matters. Instead of telling their own story, what the best brands do is step into their customer's story and invite them to a better ending.
One of the most important transitions that happens within an organization to allow it to scale rapidly is the transition from anecdotal data to analytical data when making decisions. There is a fantastic parallel in how pilots navigate the skies.
Most companies waste an enormous amount of time by either have too many meetings, too few meetings, or just plain lousy meetings. It doesn't have to be this way.
Let me tell you about the most common and most crippling mistake I see brands make when it comes to their brand narrative and marketing content. The biggest mistake brands make is to think they are the hero of their own story. When it comes to your brand story, you’re not the hero. The story isn’t, or at least shouldn’t, be about you. If you try to be the hero, your business...
The "Stop Doing List" has been one of the most painful but powerful tools I have had to learn to use over the last 13 years of running a successful small business.
How fast do you want to grow your business? As your business progresses through each stage of growth, you will need to strategically decide whether you are willing to make the changes necessary to keep growing.
Have you ever spent thousands of dollars and countless hours building a new website, then nothing happens?
Or maybe you've had a website for years, but you haven't made a single change to it in years, because it just doesn't seem to matter. It's not producing many leads. In the back of your mind, you know that something is wrong, but you can't put the finger on it.
The best way to market your product is to talk about your customer's success. To do so, you need to make a subtle shift and re-prioritization in your marketing content. Your success is secondary AND necessary to the customer's success.
As the year winds down, you are likely spending more and more time thinking about and working on next year’s projects. As you’re planning, I’d recommend you consider the following three actions. I believe they are critical for the long-term health and success of your business.
We all have to deal with the gap between our expectations and our realities. It doesn't matter what your position, tenure, education, or skillset is. I know I am routinely let down by my own expectations. Maybe you can relate. I believe this gap affects us all.
