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What questions should you ask on your lead forms

What Questions Should You Ask on Your Lead Forms?

January 23, 2020 by Scott Ritzheimer

Almost every business I've worked with struggled to know what questions to ask on their lead forms. If you too aren't sure, this article will give you a clear framework to know precisely what questions to ask on the lead form(s) on your website, so you can get as many high quality leads as possible!

Read moreWhat Questions Should You Ask on Your Lead Forms?
Getting Out of Your Comfort Zone

Fear is Fundamentally Flawed but Here’s How to Turn it Around

January 21, 2020 by Scott Ritzheimer

He said to me, “I wish I spent more time out of my comfort zone.” He went on to describe how the most uncomfortable times in his life were the ones that not only refined him into the man he is today but also created the vast majority of the success he’s had at work and with his family and friends.

Read moreFear is Fundamentally Flawed but Here’s How to Turn it Around
Whose Story Are you Telling

Stop Telling Your Story

January 14, 2020 by Scott Ritzheimer

One of the biggest mistake brands make is to think that it is their story that matters. Instead of telling their own story, what the best brands do is step into their customer's story and invite them to a better ending.

Read moreStop Telling Your Story
From Anecdote to Analysis

From Anecdotes to Analysis

December 26, 2019 by Scott Ritzheimer

One of the most important transitions that happens within an organization to allow it to scale rapidly is the transition from anecdotal data to analytical data when making decisions. There is a fantastic parallel in how pilots navigate the skies. 

Read moreFrom Anecdotes to Analysis
Stop having meetings Unless you do this

Stop Having Meetings: Unless You Do This

December 19, 2019 by Scott Ritzheimer

Most companies waste an enormous amount of time by either have too many meetings, too few meetings, or just plain lousy meetings. It doesn't have to be this way.

Read moreStop Having Meetings: Unless You Do This
Don't be the hero

Don’t Be the Hero

December 17, 2019 by Scott Ritzheimer

Let me tell you about the most common and most crippling mistake I see brands make when it comes to their brand narrative and marketing content. The biggest mistake brands make is to think they are the hero of their own story. When it comes to your brand story, you’re not the hero. The story isn’t, or at least shouldn’t, be about you. If you try to be the hero, your business...

Read moreDon’t Be the Hero
Stop doing to start accomplishing

Stop Hustling and Start Winning in Just 4 Simple Steps

December 12, 2019 by Scott Ritzheimer

The "Stop Doing List" has been one of the most painful but powerful tools I have had to learn to use over the last 13 years of running a successful small business. 

Read moreStop Hustling and Start Winning in Just 4 Simple Steps
Do you want to struggle for growth, slow your growth, or scale your growth?

Do You Want to Struggle for Growth, Slow Your Growth, or Scale Your Growth?

December 10, 2019 by Scott Ritzheimer

How fast do you want to grow your business? As your business progresses through each stage of growth, you will need to strategically decide whether you are willing to make the changes necessary to keep growing.

Read moreDo You Want to Struggle for Growth, Slow Your Growth, or Scale Your Growth?
Is your marketing clear… to your clients?

Is Your Marketing Clear… to Your Clients?

December 5, 2019 by Scott Ritzheimer

Have you ever spent thousands of dollars and countless hours building a new website, then nothing happens?
Or maybe you've had a website for years, but you haven't made a single change to it in years, because it just doesn't seem to matter. It's not producing many leads. In the back of your mind, you know that something is wrong, but you can't put the finger on it.

Read moreIs Your Marketing Clear… to Your Clients?
Are you marketing for your success or your customers’ success?

Are You Marketing for Your Success or Your Customers’ Success?

December 3, 2019 by Scott Ritzheimer

The best way to market your product is to talk about your customer's success. To do so, you need to make a subtle shift and re-prioritization in your marketing content. Your success is secondary AND necessary to the customer's success.

Read moreAre You Marketing for Your Success or Your Customers’ Success?
3 Things You Must Do This Year

3 Things You Must Do This Year

November 26, 2019 by Scott Ritzheimer

As the year winds down, you are likely spending more and more time thinking about and working on next year’s projects. As you’re planning, I’d recommend you consider the following three actions. I believe they are critical for the long-term health and success of your business.

Read more3 Things You Must Do This Year
Start from OK

To Win Your Day, Start From OK

November 21, 2019 by Scott Ritzheimer

We all have to deal with the gap between our expectations and our realities. It doesn't matter what your position, tenure, education, or skillset is. I know I am routinely let down by my own expectations. Maybe you can relate. I believe this gap affects us all.

Read moreTo Win Your Day, Start From OK
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