The best way to market your product is to talk about your customer's success. To do so, you need to make a subtle shift and re-prioritization in your marketing content. Your success is secondary AND necessary to the customer's success.
As the year winds down, you are likely spending more and more time thinking about and working on next year’s projects. As you’re planning, I’d recommend you consider the following three actions. I believe they are critical for the long-term health and success of your business.
We all have to deal with the gap between our expectations and our realities. It doesn't matter what your position, tenure, education, or skillset is. I know I am routinely let down by my own expectations. Maybe you can relate. I believe this gap affects us all.