Help, No One Is Reading My Free E-book
You created a great ebook. Then you put it up on your website and low and behold; people started downloading it! New leads started coming in, and all was well. But something didn't quite seem right.
What If Your Browsers Aren’t Ready to Become Buyers
Let's face it; not everyone is ready to buy on their first visit to your website. I'm probably not going to buy that beautiful house I just clicked on in a Facebook ad this morning, no matter how convincing your website is. This is especially true of traffic from social media.
Disagree and Commit
Do you make decisions in meetings but fail to follow through? Do you regularly have the meeting after the meeting where real decisions are made? Do you have leaders on the team or departments in the company that can't seem to get in a rhythm, or even worse, just don't like each other? Do you have trouble getting some people to speak up in meetings or difficulty getting others to be quiet? Do team members point fingers and say I told you so when something goes wrong?
Why Your Company Culture Must Change – Part 3
It's time for the single most significant cultural change your business will experience, stage 3 of the Predictable Success model. Culture in Whitewater. To be honest, I cringed when I wrote the heading "Culture in Whitewater." Culture in Whitewater can be summed up in one word: awful.
How to Write an Automated Email Sequence
An automated email sequence is a set of emails, usually five or more, that go out at pre-scheduled times starting immediately after someone subscribes to your list. This may sound complicated, but automated email sequences are quite easy to set up, and they are an incredibly powerful marketing tool. They are very low cost, and the best part is they work 24/7 with almost no maintenance requirement.
Who Owns Your Company Culture?
The question of who "owns" a company culture is a tricky one. There are lots of right answers that are wrong, and lots of wrong answers that are right. Let me try to make some sense of all of this for you.
How to Consistently Produce Great Blog Content
Writing blog content can be a lot of work, but even as little as a single blog per month can bring a significant return.
Why None of Your Business Comes from Your Website
I always get curious when a business owner tells me their website doesn't really do anything for them. They usually tell me its because their clients aren't using their website and don't need it. However, I don't think that's what is actually going on.
Who Are You Hiring Next?
When you have started a business, your first few hires will be some of the most critical decisions you will make. A bad hiring decision can kill the company you’ve worked so hard to build. If you hire too late, the work can build up, causing backlogs and missed orders. If you hire too early, you can burn right through what little cash you have. Hiring someone with the wrong personality can suck the life right out of you.
When Was the Last Time You Told a Potential Customer They Could Fail?
We don't like talking about failure. We may even hate it. And we are doing a disservice to our potential customers every single day by not talking about it.
Is Your Website Button Superman or Clark Kent?
I want to introduce you to the Superman of the button world, the “Buy Now” button. The Buy Now button on your website will do more for the success of your business than any other.
How to Use Popups to Generate Leads on Your Website
If you feel like your website should be providing you with more leads and more sales, read on! This article will show you how to use popups on your website to turn browsers into buyers.