Scale Architects
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If you haven't updated your marketing strategy since the COVID-19 induced shutdown began back in March, your time is running out. Unfortunately, that's what is happening for many businesses. But how should you market with so much is still up in the air?
Should you be pivoting your business right now? How do you know when to pivot, and how do you know what to pivot to? Should you jump to a new industry to make ends meet or even make the switch altogether? The COVID-19 pandemic has got business owners and leadership teams scrambling to answer these questions.
If you want to get started with online lead generation (or take it to the next level) now is the time and, this article will show you how to do just that. There's no need for marketing fluff and jazz hands, just a simple system that works.
What is it like to be in Big Rut? Well, the business looks great on the outside. It looks even better from where management sits in their beautiful corporate offices. However, the employees will tell you the truth in their words, their actions, or both that the organization died on the inside long ago.
A company's fate is decided in Treadmill. In this article, I'll show you what happens to this decision in the wake of (or middle of) the COVID pandemic, and what strategies you can implement to use the crisis productively to turn things around and pull the business back into Predictable Success.
In the middle of all the economic hardship and social upheaval we are experiencing right now, there is an opportunity for some businesses to grow faster than ever. This is a strategy that companies in Predictable Success can use today to create years of growth and come out of the crisis, not only surviving but thriving and better off because of it.
If your business was in Whitewater in March, the last five months have likely been brutal. Stuck between Fun and Predictable Success, you didn't have the agility or the depth to weather the economic uncertainty caused by the COVID-19 pandemic. But there is hope! Here are the three phases of what I believe is the best strategy for you to regroup and get your business back into winning form.
2020 was set to be a banner year. And then March hit, and all that momentum evaporated in a moment. If your small business was stable before COVID-19 but is now struggling, this article will help you to create and execute the right strategy to not only recover but thrive!
If you are wondering if your new business is going to make it, this article will help you clearly navigate what is likely to be some very difficult decisions for you and your new business. If you haven't started your new business yet, but you are considering it, I believe you'll find this article incredibly helpful as well. I'm going to be painfully honest with you because if you choose to proceed, you need to know what you'll be facing. Before that, though, you could probably use a little hope right now.
If you're struggling with your sales right now as many businesses are, you know you don't have time to sit back and hope this whole thing blows over. But what can you do now? How do you get your sales back on track during the COVID-19 crisis?
Many business leaders right now are recognizing this brutal reality: their current sales and marketing methods are not built for these trying times. The pressure is building for companies to get their sales back up, but it's a real struggle.
In part 2 of our series 8 Practical Ways To Lead Your Team Through Every Crisis, I'm going to pick up where we left off and show you three ways you can use meetings to keep your team from fraying apart. If you take these steps, you'll not only keep your business alive, but you'll also activate and empower your team to do more than any of you thought possible.
