Let me tell you about the most common and most crippling mistake I see brands make when it comes to their brand narrative and marketing content. The biggest mistake brands make is to think they are the hero of their own story. When it comes to your brand story, you’re not the hero. The story isn’t, or at least shouldn’t, be about you. If you try to be the hero, your business...
The "Stop Doing List" has been one of the most painful but powerful tools I have had to learn to use over the last 13 years of running a successful small business.
How fast do you want to grow your business? As your business progresses through each stage of growth, you will need to strategically decide whether you are willing to make the changes necessary to keep growing.
Have you ever spent thousands of dollars and countless hours building a new website, then nothing happens?
Or maybe you've had a website for years, but you haven't made a single change to it in years, because it just doesn't seem to matter. It's not producing many leads. In the back of your mind, you know that something is wrong, but you can't put the finger on it.
The best way to market your product is to talk about your customer's success. To do so, you need to make a subtle shift and re-prioritization in your marketing content. Your success is secondary AND necessary to the customer's success.
As the year winds down, you are likely spending more and more time thinking about and working on next year’s projects. As you’re planning, I’d recommend you consider the following three actions. I believe they are critical for the long-term health and success of your business.
We all have to deal with the gap between our expectations and our realities. It doesn't matter what your position, tenure, education, or skillset is. I know I am routinely let down by my own expectations. Maybe you can relate. I believe this gap affects us all.