Scale Architects
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In part 2 of our series 8 Practical Ways To Lead Your Team Through Every Crisis, I'm going to pick up where we left off and show you three ways you can use meetings to keep your team from fraying apart. If you take these steps, you'll not only keep your business alive, but you'll also activate and empower your team to do more than any of you thought possible.
You and your leadership team have been through a lot. You've almost certainly had some extreme challenges, some small wins, and a lot of hard work. But as you look to the horizon, you're realizing; this is far from over.
You created a great ebook. Then you put it up on your website and low and behold; people started downloading it! New leads started coming in, and all was well. But something didn't quite seem right.
Let's face it; not everyone is ready to buy on their first visit to your website. I'm probably not going to buy that beautiful house I just clicked on in a Facebook ad this morning, no matter how convincing your website is. This is especially true of traffic from social media.
An automated email sequence is a set of emails, usually five or more, that go out at pre-scheduled times starting immediately after someone subscribes to your list. This may sound complicated, but automated email sequences are quite easy to set up, and they are an incredibly powerful marketing tool. They are very low cost, and the best part is they work 24/7 with almost no maintenance requirement.
I want to introduce you to the Superman of the button world, the “Buy Now” button. The Buy Now button on your website will do more for the success of your business than any other.
Learn how you can minimize your advertising costs and maximize your growth. To do so, we’ll talk about the difference between marketing costs and advertising costs, and talk about how an investment in marketing can compound the impact of whatever growth strategy you already have.
Almost every business I've worked with struggled to know what questions to ask on their lead forms. If you too aren't sure, this article will give you a clear framework to know precisely what questions to ask on the lead form(s) on your website, so you can get as many high quality leads as possible!
The "Stop Doing List" has been one of the most painful but powerful tools I have had to learn to use over the last 13 years of running a successful small business.
The best way to market your product is to talk about your customer's success. To do so, you need to make a subtle shift and re-prioritization in your marketing content. Your success is secondary AND necessary to the customer's success.
