You can’t reach $10M or $50M the same way that you reached $1M or $5M. In the early days of organic growth, you can simply sell your way to success and deal with fulfillment problems as they come. To break the $10M barrier and go deep into 8-figure territory, you need to first create the internal capacity for scale, then you can get back to selling and growing your top line.
In my marketing work with clients, I specialize in helping great businesses that are already bringing in a million dollars or more in sales. These businesses all shared a problem this year that came sharply into focus. Their sales success has been 100% offline.
For a team to reach its maximum potential, for ideas to spread fully, for productivity to reach the next level, it needs Processor leadership. The question then, is how do we get these often shy, quiet, numbers people to blossom as the leaders that will take us to the next level?
As a business consultant and coach, some of the most powerful and transformational moments I've experienced have been the simple act of telling a business leader or executive team something that they already know. Reflecting on this made me ask why we so often know the right thing, but fail to do it.
If you haven't updated your marketing strategy since the COVID-19 induced shutdown began back in March, your time is running out. Unfortunately, that's what is happening for many businesses. But how should you market with so much is still up in the air?
Should you be pivoting your business right now? How do you know when to pivot, and how do you know what to pivot to? Should you jump to a new industry to make ends meet or even make the switch altogether? The COVID-19 pandemic has got business owners and leadership teams scrambling to answer these questions.
If you want to get started with online lead generation (or take it to the next level) now is the time and, this article will show you how to do just that. There's no need for marketing fluff and jazz hands, just a simple system that works.
As humans, we grow up, reach our prime, and then walk the road of wisdom as a simple function of time. In other words, we grow old. However, businesses don't face the same sort of mandatory aging. Instead, your business can, in theory, stay in top form for as long as you'd like. Here's how you and your business can defy the laws of gravity for as long as you (and even your successors) would like!
Unfortunately for every business, there will come a day when it is no more. This is the unfortunate reality of the final stage of the Predictable Success lifecycle, Death Rattle. There is a greater question here: why is it so hard to stay successful?