Why Smart People Build The Wrong Business with Rich Potter – Ep. 419
In this insightful episode, Rich Potter, Franchise Business Consultant of Franchise Heroes, shares how to transition from corporate success into structured business ownership without costly mistakes. If you're a burned-out executive considering entrepreneurship but unsure how to start or whether to buy versus build, you won't want to miss it.
You will discover:
- Why talking to people who have already done it is the most important first step
- How franchising provides a proven game plan and support instead of starting from zero
- What questions to ask existing owners during validation to uncover real risks and rewards












