The #1 reason founders (who want to take their business into Predictable Success) never make it there has nothing to do with the value of their product, the size of their market, or their capacity as a leader. In this article I’ll show you exactly what it is.
I want to share with you one of the most powerful principles I learned as a leader. Like many truths, there is no black and white, no simple fix, but there are timeless principles that can guide you through the challenges we all face working together with others.
The principle is this: Working together requires humility and honesty.
Though spikes and disruptions will hit and the future is far from clear, many businesses would benefit from taking a step back to reassess not only their long-term goals but also the process by which we establish those goals. This is one of those areas that, if was as leaders are not intentional, we could end up suffering from a side-effect of COVID-19 for a very long time: a heightened emphasis on urgency.
Did you know there are different types of founders? Do you know what type you are? Did you know that there are different strategies for each type of founder? Where many founders get it wrong is they choose the wrong strategies simply because fail to recognize these differences.
Passion is the primary source of fuel for founders. It's what gets them through setback after setback in the early days. It keeps their unwarranted optimism afloat long enough for it to become warranted. But what happens when you, as the founder or even the CEO, lose your passion for your business?
Culture is what you communicate, celebrate, and compensate. Culture is not your cleverly word-smithed statement or aspirational values or wall art or a well paying corporate job for your local screen printer. It is not some credo crafted at an offsite convention. Culture is much less glamorous and much more relevant than that.
A common but wholly bewildering problem founders face is apathy among their employees. As a successful founder, I'd be willing to bet you are wired to drive forward. You probably don't have an off button (at least while you're awake). Employees can be a whole different story.
Great leaders distinguish themselves from bad or even just good leaders by their ability to make the right decisions at the right time. There is a mystique that surrounds a great leader's ability to make great decisions, and I see it all the time in founders.
When I start working with a founder and their team, one of the first issues we have to address is a big one: How they approach growth. Typically, up until this point, they have grown by selling as much as they can and then scrambling to keep up. But this strategy is about to expire.
You did it! You started a business with nothing more than a dream and a willingness to roll up your sleeves. You worked hard, really hard, and the business grew. You're a stand-out success by everyone else's standards. So why are you not jumping for joy?