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Scott Ritzheimer

Why Your Culture Must Change - Part 3

Why Your Company Culture Must Change – Part 3

March 31, 2020 by Scott Ritzheimer

It's time for the single most significant cultural change your business will experience, stage 3 of the Predictable Success model. Culture in Whitewater. To be honest, I cringed when I wrote the heading "Culture in Whitewater." Culture in Whitewater can be summed up in one word: awful.

Read moreWhy Your Company Culture Must Change – Part 3
Automated email sequence

How to Write an Automated Email Sequence

March 19, 2020 by Scott Ritzheimer

An automated email sequence is a set of emails, usually five or more, that go out at pre-scheduled times starting immediately after someone subscribes to your list. This may sound complicated, but automated email sequences are quite easy to set up, and they are an incredibly powerful marketing tool. They are very low cost, and the best part is they work 24/7 with almost no maintenance requirement.

Read moreHow to Write an Automated Email Sequence
Who own company culture?

Who Owns Your Company Culture?

March 17, 2020 by Scott Ritzheimer

The question of who "owns" a company culture is a tricky one. There are lots of right answers that are wrong, and lots of wrong answers that are right. Let me try to make some sense of all of this for you.

Read moreWho Owns Your Company Culture?
How to consistently produce great blog content

How to Consistently Produce Great Blog Content

March 12, 2020 by Scott Ritzheimer

Writing blog content can be a lot of work, but even as little as a single blog per month can bring a significant return.

Read moreHow to Consistently Produce Great Blog Content
Why none of your business comes from your website

Why None of Your Business Comes from Your Website

March 10, 2020 by Scott Ritzheimer

I always get curious when a business owner tells me their website doesn't really do anything for them. They usually tell me its because their clients aren't using their website and don't need it. However, I don't think that's what is actually going on.

Read moreWhy None of Your Business Comes from Your Website
The Four Leadership Styles

Who do You Need on Your Team?

March 3, 2020 by Scott Ritzheimer

In the very beginning, your leadership team is you. Then the business grows, you hire some staff, and in a way, your whole staff feels like your leadership team. Then things get difficult.

Read moreWho do You Need on Your Team?
Who do you need on your team

Who Are You Hiring Next?

February 27, 2020 by Scott Ritzheimer

When you have started a business, your first few hires will be some of the most critical decisions you will make. A bad hiring decision can kill the company you’ve worked so hard to build. If you hire too late, the work can build up, causing backlogs and missed orders. If you hire too early, you can burn right through what little cash you have. Hiring someone with the wrong personality can suck the life right out of you.

Read moreWho Are You Hiring Next?
When was the last time you told a potential customer they could fail?

When Was the Last Time You Told a Potential Customer They Could Fail?

February 25, 2020 by Scott Ritzheimer

We don't like talking about failure. We may even hate it. And we are doing a disservice to our potential customers every single day by not talking about it.

Read moreWhen Was the Last Time You Told a Potential Customer They Could Fail?
Is your website button Superman or Clark Kent?

Is Your Website Button Superman or Clark Kent?

February 20, 2020 by Scott Ritzheimer

I want to introduce you to the Superman of the button world, the “Buy Now” button. The Buy Now button on your website will do more for the success of your business than any other.

Read moreIs Your Website Button Superman or Clark Kent?
How to use popups to generate leads on your website

How to Use Popups to Generate Leads on Your Website

February 13, 2020 by Scott Ritzheimer

If you feel like your website should be providing you with more leads and more sales, read on! This article will show you how to use popups on your website to turn browsers into buyers.

Read moreHow to Use Popups to Generate Leads on Your Website
Help, I'm in Early Struggle

How to Get out of Early Struggle

February 11, 2020 by Scott Ritzheimer

8 out of 10 startups fail. In this article, I’ll explain why and what you need to do to get through this grueling phase in the corporate lifecycle.

Read moreHow to Get out of Early Struggle
Why do so many businesses fail

Why Do so Many Small Businesses Fail?

February 6, 2020 by Scott Ritzheimer

Somewhere between 60-90% of new businesses fail to survive. Just about everyone agrees, starting a new business has a low success rate. The real question is not how many fail, but WHY so many fail.

Read moreWhy Do so Many Small Businesses Fail?
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