Who Owns Your Company Culture?
The question of who "owns" a company culture is a tricky one. There are lots of right answers that are wrong, and lots of wrong answers that are right. Let me try to make some sense of all of this for you.
Stop Telling Your Story
One of the biggest mistake brands make is to think that it is their story that matters. Instead of telling their own story, what the best brands do is step into their customer's story and invite them to a better ending.