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Focused Marketing

Online Leads and Sales for Any Business in Any Industry

October 20, 2020 by Scott Ritzheimer

In my marketing work with clients, I specialize in helping great businesses that are already bringing in a million dollars or more in sales. These businesses all shared a problem this year that came sharply into focus. Their sales success has been 100% offline.

Read moreOnline Leads and Sales for Any Business in Any Industry

How to Create a Marketing Strategy in times of Uncertainty

September 8, 2020 by Scott Ritzheimer

If you haven't updated your marketing strategy since the COVID-19 induced shutdown began back in March, your time is running out. Unfortunately, that's what is happening for many businesses. But how should you market with so much is still up in the air?

Read moreHow to Create a Marketing Strategy in times of Uncertainty

You Will Get More Leads with This One Simple Strategy

August 25, 2020 by Scott Ritzheimer

If you want to get started with online lead generation (or take it to the next level) now is the time and, this article will show you how to do just that. There's no need for marketing fluff and jazz hands, just a simple system that works.

Read moreYou Will Get More Leads with This One Simple Strategy

How to Get Your Sales Back on Track – Part 2

June 23, 2020 by Scott Ritzheimer

If you're struggling with your sales right now as many businesses are, you know you don't have time to sit back and hope this whole thing blows over. But what can you do now? How do you get your sales back on track during the COVID-19 crisis?

Read moreHow to Get Your Sales Back on Track – Part 2

How to Get Your Sales Back on Track – Part 1

June 16, 2020 by Scott Ritzheimer

Many business leaders right now are recognizing this brutal reality: their current sales and marketing methods are not built for these trying times.  The pressure is building for companies to get their sales back up, but it's a real struggle. 

Read moreHow to Get Your Sales Back on Track – Part 1

Should You Send Ads and Promotions to Your Email List?

May 7, 2020 by Scott Ritzheimer

The last thing you want is to work hard to build a huge list of people that never buy anything from you. Here are a few tips to make the most of your ads and promotions.

Read moreShould You Send Ads and Promotions to Your Email List?

Help, No One Is Reading My Free E-book

April 21, 2020 by Scott Ritzheimer

You created a great ebook. Then you put it up on your website and low and behold; people started downloading it! New leads started coming in, and all was well. But something didn't quite seem right.

Read moreHelp, No One Is Reading My Free E-book

What If Your Browsers Aren’t Ready to Become Buyers

April 14, 2020 by Scott Ritzheimer

Let's face it; not everyone is ready to buy on their first visit to your website. I'm probably not going to buy that beautiful house I just clicked on in a Facebook ad this morning, no matter how convincing your website is. This is especially true of traffic from social media. 

Read moreWhat If Your Browsers Aren’t Ready to Become Buyers
Automated email sequence

How to Write an Automated Email Sequence

March 19, 2020 by Scott Ritzheimer

An automated email sequence is a set of emails, usually five or more, that go out at pre-scheduled times starting immediately after someone subscribes to your list. This may sound complicated, but automated email sequences are quite easy to set up, and they are an incredibly powerful marketing tool. They are very low cost, and the best part is they work 24/7 with almost no maintenance requirement.

Read moreHow to Write an Automated Email Sequence
How to consistently produce great blog content

How to Consistently Produce Great Blog Content

March 12, 2020 by Scott Ritzheimer

Writing blog content can be a lot of work, but even as little as a single blog per month can bring a significant return.

Read moreHow to Consistently Produce Great Blog Content
Why none of your business comes from your website

Why None of Your Business Comes from Your Website

March 10, 2020 by Scott Ritzheimer

I always get curious when a business owner tells me their website doesn't really do anything for them. They usually tell me its because their clients aren't using their website and don't need it. However, I don't think that's what is actually going on.

Read moreWhy None of Your Business Comes from Your Website
When was the last time you told a potential customer they could fail?

When Was the Last Time You Told a Potential Customer They Could Fail?

February 25, 2020 by Scott Ritzheimer

We don't like talking about failure. We may even hate it. And we are doing a disservice to our potential customers every single day by not talking about it.

Read moreWhen Was the Last Time You Told a Potential Customer They Could Fail?
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