2020 was set to be a banner year. And then March hit, and all that momentum evaporated in a moment. If your small business was stable before COVID-19 but is now struggling, this article will help you to create and execute the right strategy to not only recover but thrive!
If you haven't updated your marketing strategy since the COVID-19 induced shutdown began back in March, your time is running out. Unfortunately, that's what is happening for many businesses. But how should you market with so much is still up in the air?
If your business was in Whitewater in March, the last five months have likely been brutal. Stuck between Fun and Predictable Success, you didn't have the agility or the depth to weather the economic uncertainty caused by the COVID-19 pandemic. But there is hope! Here are the three phases of what I believe is the best strategy for you to regroup and get your business back into winning form.