There is one choice every successful Founder must make. At some point, every Founder will need to choose between transforming culture and character of the organization to create the ability to scale OR limiting the growth of the organization to keep it within its current operating capacity.
Let's face it; not everyone is ready to buy on their first visit to your website. I'm probably not going to buy that beautiful house I just clicked on in a Facebook ad this morning, no matter how convincing your website is. This is especially true of traffic from social media.
An automated email sequence is a set of emails, usually five or more, that go out at pre-scheduled times starting immediately after someone subscribes to your list. This may sound complicated, but automated email sequences are quite easy to set up, and they are an incredibly powerful marketing tool. They are very low cost, and the best part is they work 24/7 with almost no maintenance requirement.
I want to introduce you to the Superman of the button world, the “Buy Now” button. The Buy Now button on your website will do more for the success of your business than any other.
If your business growth was once booming but has since slowed, where do you think you should look first? Pricing? Nope. Costs? Nope. Marketing content? Nope. You may have problems in all three of these areas and probably have a lot of problems in other areas too.
Learn how you can minimize your advertising costs and maximize your growth. To do so, we’ll talk about the difference between marketing costs and advertising costs, and talk about how an investment in marketing can compound the impact of whatever growth strategy you already have.
For the first time in a long time, the growth seems to be slowing. Executing on decisions feels more like struggling through a muddy swamp than the perpetual march forward you used to have. Things seem complicated and confusing. What was once a well-oiled machine is slowly, painfully grinding to a halt. Here's how you can fix it.
Almost every business I've worked with struggled to know what questions to ask on their lead forms. If you too aren't sure, this article will give you a clear framework to know precisely what questions to ask on the lead form(s) on your website, so you can get as many high quality leads as possible!
He said to me, “I wish I spent more time out of my comfort zone.” He went on to describe how the most uncomfortable times in his life were the ones that not only refined him into the man he is today but also created the vast majority of the success he’s had at work and with his family and friends.
The "Stop Doing List" has been one of the most painful but powerful tools I have had to learn to use over the last 13 years of running a successful small business.
The best way to market your product is to talk about your customer's success. To do so, you need to make a subtle shift and re-prioritization in your marketing content. Your success is secondary AND necessary to the customer's success.