Scale Architects
Powered by Predictable Success
It's time for the single most significant cultural change your business will experience, stage 3 of the Predictable Success model. Culture in Whitewater. To be honest, I cringed when I wrote the heading "Culture in Whitewater." Culture in Whitewater can be summed up in one word: awful.
Every successful company's true values are almost virtually identical. These shared values actually define employee behavior and have more to do with their stage of development than they do their unique identity and how this is ok.
The culture that has given you so much success and brought you so far will, at some point, prevent you from taking your company to the next level. There is an interesting pattern that happens in virtually every successful startup, regardless of their industry.
The question of who "owns" a company culture is a tricky one. There are lots of right answers that are wrong, and lots of wrong answers that are right. Let me try to make some sense of all of this for you.
For the first time in a long time, the growth seems to be slowing. Executing on decisions feels more like struggling through a muddy swamp than the perpetual march forward you used to have. Things seem complicated and confusing. What was once a well-oiled machine is slowly, painfully grinding to a halt. Here's how you can fix it.
One of the biggest mistake brands make is to think that it is their story that matters. Instead of telling their own story, what the best brands do is step into their customer's story and invite them to a better ending.
